IMAGO Photo Agency: Images & Video for Media, Sports & Brands
The photo agency for fast research, clear rights, and sports excellence - with API/FTP access for your workflows.
What is IMAGO as a photo agency?
IMAGO is a Berlin-based, independent photo agency for news/editorial, sports, entertainment, creative & video - offering an API/FTP push, transparent licensing, and editorial research support. IMAGO is Germany’s leading independent photo agency and a top European sports producer.
Key Facts about IMAGO
- Category: Photo agency (picture agency, stock photo agency, press photo agency)
- Collections: News, Sports, Entertainment, Creative, Archive & Video.
- Library size: 800M+ images & videos (and growing).
- Daily inflow: ~200,000+ photos processed by the picture desk.
- HQ: Berlin, Germany - Friedrichstraße 79, 10117 Berlin.
- Founded: 1997 (roots in the 1990s).
- Licenses: Rights Managed (RM), Royalty Free Classic (RF), Royalty Free Premium (RF Premium).
- Access: Direct download, API & FTP push for direct ingestion to your CMS/DAM.
Why a photo agency - and why IMAGO?
- Speed & precision: Curated, up-to-date visuals across editorial and creative needs.
- Sports strength: Europe-leading sports production with deep live coverage & archives.
- Legal clarity: Clear license models + releases/metadata for safe usage.
- Scale that matters: 800M+ assets, with ~200k processed daily.
- API-ready: API/FTP push to plug IMAGO into your existing workflow - and AI pipelines.
What we specialize in
Editorial & News
Politics, business, culture & society — verified and well-captioned imagery ready for fast publishing.
Sports (Live & Archive)
From top events and leagues to athlete features and historic moments; daily inflow and deep archive.
Entertainment
Red carpets, festivals, premieres, people & royals — freshly curated and themed sets.
Creative & Stock
Royalty-Free & Premium collections for campaigns, corporate, social, OOH, web & print - with clear usage rights.
Video & Footage
Editorial clips, stock footage, B-roll & archive material - searchable and licensable like stills.
How to license images & videos (3 steps)
- 1. Search or brief us: Use on-site search or ask the IMAGO picture desk for free research & selections.
- 2. Pick a license: Choose RM, RF Classic, or RF Premium based on usage, reach and media type.
- 3. Download & credit: Download files instantly and credit per confirmation (e.g., “IMAGO / Photographer”).
Who we work with
- Media & publishers: Newsrooms, portals, TV/streaming, documentaries.
- Sports rights holders & clubs: Live coverage, social, sponsorship activations.
- Agencies & brands: Campaigns, corporate publishing, e-com, social & OOH.
- Film & documentary: High-res stills & footage, archive access, licensing support.
Quality, Rights & Compliance
- Rich metadata (creator, location/date, releases, keywords) for accurate filtering.
- Transparent licensing (RM / RF Classic / RF Premium) with clear scope and reuse rules.
- Editorial support for alternatives, rights clarifications, and curated collections.
Frequently Asked Questions (FAQ)
A photo agency curates, tags and licenses photos/videos for editorial and commercial use - including rights checks and releases.
"Photo agency" is the umbrella term. Stock usually refers to pre-produced, generic visuals. IMAGO covers stock, editorial, sports & video.
Rights Managed, Royalty Free Classic, and Royalty Free Premium, with options for standard/extended/enterprise scope.
Instant download after purchase/approval or with enterprise contract; free pre-purchase research upon request.
Yes. API/FTP push enables direct ingestion into CMS/DAM/production systems.
Berlin office: Friedrichstraße 79, 10117 Berlin.
